MBA in Marketing: Course Overview, Career Scope & Salary

What is an MBA in Marketing?

Marketing is probably one of the most favourite specialisations for the majority of MBA students; it is indeed one of the most creative and interesting specializations.

Marketing is a subject area to which everybody can relate, hence it is easy to understand. Master of Business Administration In marketing is offered at the postgraduate level, where subjects like digital marketing, consumer behaviour, advertising, sales management, branding and market trends are taught.

After completing an MBA in marketing, a person would have strong communication, negotiation and leadership skills that will lead to overall personality development while ensuring career development. 

MBA in Marketing Key Highlights

Why should you study an MBA in Marketing?

1. Managers in the field of marketing are needed by every organisation today. Marketing is a very core function of every business. There are numerous opportunities in the job market. 
2. Marketing is an interesting specialisation. After learning it, you will even enhance your interest in this area of study. 
3. The field of marketing has direct and practical application to real-world scenarios. 
4. Studying marketing will enhance your creative side while ensuring professional development.
5. A lot of study material and good faculty members are available for marketing. 

What is the Admission Process for an MBA in Marketing?

1. If you have made up your mind to pursue an MBA in marketing, then you should appear for entrance exams like 

• CAT
• MAT
• XAT
• GMAT
• CMAT
• NMAT 

Or any other exam specified by the college you are targeting. 

1. Register yourself for these entrance exams by paying the application fee. Generally, the exams are conducted every year in the months of November to January.  
2. Once the score cards are out for these management entrance exams, apply to the different Institutions you wish to be a part of.
3. The Institutions will evaluate the applications received on the following parameters 

• Previous academic background 
• Percentile obtained in the entrance exam 
• Previous work experience 
• Category of the candidate 

1. Once you are shortlisted and have received the call for group discussion or personal interviews, attend the group discussions and personal interviews. 
2. The final merit list is prepared by the respective Institutions considering all the above criteria with the scores obtained in group discussion and personal interviews. 
3. If you are fortunate enough to have your name shortlisted, then pay the application fee without fail within the time frame allotted by the respective Institutions to confirm your seat. 

Fee Structure 

1. A typical MBA in marketing course in a top IIM of our country will cost you around 20 to 25 lakhs for the total course of 2 years.
2. If you go to a private college, probably well-renowned, you will have to pay around 4 to 20 lakhs for the total course.
3. In some universities like Delhi University or Jawaharlal Nehru University, the fee would be much lower, as per the statistics available. 

Eligibility Criteria 

1. Individuals with a Bachelor’s degree who wish to explore the field of marketing can apply for an MBA in marketing.
2. There is no bar on the academic background of a student in terms of eligibility for an MBA in marketing.
3. Almost all the institutions in the management of a country require one of the several management exams conducted by management institutes all across the country.

What Are The Career Options After An MBA in Marketing?

1. It would be a wise decision for an MBA in marketing to pursue a corporate job in core marketing as a marketing manager. The starting salary they would be getting would be around 10 lakhs. If you have completed your MBA in marketing from top IIMs, then you can get a starting salary of around 6 to 30 lakhs per annum.
2. Starting your own company through entrepreneurship in the field of marketing, like digital marketing, is another bright career option for an MBA in marketing.
3. You may take up research activities by enrolling in ph.d to further build your career in teaching and research.
4. An MBA in marketing can also seek opportunities abroad to get handsome salary packages.

Check Out Other Specializations For MBA