BBA in Marketing: Course Details, Syllabus, Eligibility & Careers

What is a BBA in Marketing?

The BBA Programme in Marketing is one of the top specialisations chosen by students every year. It is a three-year undergraduate course which provides the right start to a career in the marketing field.

Marketing is concerned with subjects like advertising, digital marketing services, international marketing, consumer behaviour and sales management. Marketing managers are known to have good communication skills and better negotiation skills to seal the deals while thinking creatively and strategically.

Marketing is an interesting specialisation where you get to interact with a lot of audience, specifically the target market, and it is a field which is needed everywhere in every business. In today’s time, there are a lot of opportunities in this field. 

BBA in Marketing Key Highlights

Why Should You Study BBA in Marketing?

1. Marketing is a creative field quite distinct from the core technical specialisations like finance. Students interested in theoretical and creative subjects will find marketing much easier and more comfortable to score well.
2. Some fields of marketing, like digital marketing provides enough flexibility to a person to even do freelancing or open their own agencies or startups in this field.
3. Marketing is a very diverse area where you can find your own interests, whether in sales, branding or digital marketing. 
4. It is the field which sees maximum job opportunities in the form of marketing executives and managers as they are needed by almost every company today. 

Admission Process

1. To take admission in BBA in marketing, a student is required to qualify the class 10 + 2 examination with a minimum 50% marks as required by different institutions.
2. After that, you must appear for an entrance exam, most commonly the CUET UG- common university entrance exam at the undergraduate level for admissions to different central universities like Delhi University. 
3. Other entrance exams, like an NPAT or college-specific test, can be given if willing to take admission in these institutions.
4. Once you submit your application with the score obtained in the entrance exams, the colleges will examine the applications and prepare a merit list and allocates students seats according to their preferences and choice of courses.
5. If you are fortunate enough to get a seat allocated, please pay the course fee to confirm your admission.

Fee Structure

1. You can get a BBA in marketing degree for an average of Rs 3 lakh on average in India.
2. However, if you are in a government college, you can get your degree even within  INR 1 lakh. 
3. However, some well known well branded private universities can charge up to INR 5 to 8 lakhs for the total course. 

Eligibility criteria 

• Class 10 + 2 with a minimum percentage of marks and an entrance exam, most probably CUET UG. 

About CUET

1. CUET UG is a national-level entrance exam conducted every year by the National Testing Agency.
2. It is a computer-based exam which includes different subjects chosen by the students.
3. It is generally conducted in the month of May or June. 
4. A little fee is also charged depending on the number of subjects that students choose while submitting the form. 
5. This examination has now become very important for getting admission in good colleges and universities all across the country. 

What Are The Career Options After BBA in Marketing?

After completing a BBA in marketing, you can work in the following career sectors

1. Firstly, you can take up an entry-level corporate job in any MNC, company, or startup, earning a starting salary package of around INR 5 to 7 lakhs per annum as a marketing executive.
2. You can also open your own digital marketing or marketing agency, where you can provide services related to the marketing field to different corporations.
3. You can also work as a freelancer providing freelancing services to startups and corporates while enjoying both career stability and flexibility.
4. Pursuing an MBA in marketing is the most preferred route chosen by students after completing a BBA in marketing, as an MBA would add much greater value to their degree and your chances of getting a high-paying job in a corporation. 

Check Out Other BBA Specialisations

• BBA in Finance
• BBA in Digital Marketing
• BBA in Marketing
• BBA in International Business
• BBA in Human Resources
• BBA in Business Analytics