BCA In Digital Marketing: Course, Top Colleges & Job Opportunities

What is BCA in Digital Marketing?

We live in a digital world now, where everything has become digital, and so has the field of marketing. Digital marketing is one of the important specialisations pursued by BCA students. It is the perfect blend of digital marketing and computers, providing dual specialisation in just one course to the students.

Students, after completing BCA in digital marketing, can pursue careers in the IT sector as well as marketing departments of every company. Digital marketing is never out of jobs. It is a real skill in the digital world.

Engaging with customers digitally has become an important business function. Subjects like the basics of marketing, e-marketing, and digital marketing form an important component of BCA in digital marketing, along with subjects related to computers, like programming languages and the internet.

BCA in Digital Marketing Key Highlights

Why You Should Pursue a BCA in Digital Marketing?

1. Digital marketing is an evergreen specialization that has always been in demand and will continue to present more career opportunities for students. 
2. Digital marketing provides opportunities for freelancing to students who want flexibility in their career choices. 
3. It is a highly skill-oriented and practical specialisation. 
4. It is a perfect blend of computer applications and marketing, which multiplies the career opportunities available to students in both the fields of computers and marketing. 
5. It is a practical-oriented subject, which makes it more interesting to practice rather than learning theoretical concepts. 

 Admission Process

Admission process for BCA in digital marketing is a simple 3-step process:-

1. Entrance stage- Students are required to appear in the entrance exams and get a good rank to increase the chances of getting shortlisted. 
2. Shortlisting stage- Here, on the basis of applications received, students are shortlisted considering their course preferences and marks obtained in entrance exams. Shortlisted students are invited for further admission processes. 
3. Verification and fee payment stage- Shortlisted students are invited to get their documents verified and subsequently pay the admission fee to confirm the allocated seats. 

Fees

1. The typical fee range for BCA in digital marketing is Rs. 1 to 2.5 lakhs for the total course.
2. Not much variation is observed in the fee charged by government institutions all over the country, and it ranges between 20k a year and 30k. 
3. Private Institutions charge fees of up to INR 5 to 8 lakhs, depending on the brand value, location advantage, and institutional facilities provided to the students.

Eligibility Criteria

1. Any student after completing class 10 + 2 is eligible to apply for BCA in digital marketing.
2. Since it is an undergraduate course, no restriction is there on the background in terms of stream in class 10 + 2. Hence, arts, science, and commerce students can all pursue BCA in digital marketing. 
3. No upper age or lower age criteria are generally seen for BCA in any Institution. 

What Are The Career Options After BCA in Digital Marketing?

1. Starting your own digital marketing agency is a fantastic career option where you can multiply your investments in a very short period of time, provided you apply business knowledge efficiently and effectively. 
2. Working with the corporate sector in the digital marketing division is another attractive career option, earning a starting salary of INR 5 to 6 lakhs per annum.
3. The digital marketing field provides enough flexibility to work as a freelancer from your own setup, providing services to National as well as International clients 
4. Pursuing higher education in the field of MCA or MBA is another career pathway many students opt for every year to increase the value of their degrees exponentially. 
5. Appearing for government exams like SSC, UPSC, banking, or other regulatory bodies is another career option for BCA in digital marketing students. 

Check Out Other BCA Specialisations